Social Media Marketing for Small Business

“In a world that’s changing  quickly, the only strategy guaranteed to fail is not taking risks.” — Mark Zuckerberg In this guide, we’re going to understand social media marketing and dig deeper into the benefits of social media for business.We will discover how to establish a brand presence online and stay ahead of competitors. Let’s delve deeper into the benefits of social media for business. Social Media for Business Social media (where people meet and chat with each other virtually) nowadays needs no introduction. With Facebook and Instagram on every smartphone, social media has made its place in everyone’s hearts. But did you know that, apart from the normal daily routine of scrolling and posting, you can grow your business with social media? On social media, you can not only communicate but showcase your products and services to many potential buyers. You read it right! Post on social media and get paying customers for free.. If you are not embracing social media you are at risk of falling behind your competitors. Evolution of Social Media In 1997 SixDegree started it with an online platform to connect and chat with your friends. It saw more positive responses with facebook allowing 13+ people to create free accounts and connect with friends in 2006. In 2014 Facebook and twitter started Growing mass user base and thus it became a go to platform for any business to showcase their product or even share their idea. Benefits of Social Media for Business There are multiple advantages of social media. You can not only connect with loved ones and share all your life events but you can reach a large audience for your business all for free or some pennies only. There are enormous communities online of which you can be a part of and share your thoughts with like minded people. Business persons can utilize this opportunity to connect with other business persons or potential customers. These communities open up a wide no. of opportunities for you. For example: If you sell chikankari kurta you can join communities where people love to talk about traditional clothing and share with them the idea of trying chikan kurtas. That way you can not only showcase your product strategically but generate some sales as well. Apart from these, you can showcase your entire catalog of products and sell your products without hiring a salesperson or even without having a brick-and-mortar shop. You can save a lot of money and use that for your other business expansion. Why Social Media is Important for Your Business Impact of Social Networking Sites: Social networking sites leave both positive and negative impacts on social life and business. If you are a small business it can help you in numerous ways. See, social networking sites provide a major platform for connecting with like-minded people, joining communities, and attracting customers to your business.  By making an online presence on social media sites you can not only showcase your business to more people but can also attract more potential buyers. People can also leave negative reviews on your page. But that’s how you understand their problem and provide a solution to convert them into happy customers. Impact of Social Media on Business: Social media is helping every kind of business to reach a wider audience and promote their business. For small businesses, it is providing a groundbreaking solution. Instead of investing a lot of money in marketing, small businesses can simply target people through social media easily and grab more customer attention. Instead of traditional advertising where we focus more on print ads, digital ads have gotten a stronger tracking system where you can track your advertising spend and gather data to understand your audience better. With the help of social media marketing, you can generate leads easily at a low cost and have a better system instead of cold calling every day.  Not only this you can run conversion ads too and track your ROAS, conversion(sales), and clicks all in one place. Social media gives wings to your business and you can really fly high but keep in mind that crashes happen here too. Social media is a good way to generate a good amount of brand awareness and let people know about your products or services. Apart from this, you can also communicate with your end user easily and directly resulting in a good amount of trust build up. There are multiple other benefits of social media for business which we will talk about later. Risk of Not Utilizing Social Media By not using social media for your business, you are losing out on many things. If you are not on social media You are not visible online. How do people know you exist if they can’t see you?  Do you know what happens when you’re not visible online? You are losing out to your competitors. It’s a simple, show it or lose it game. Your competitor is taking away market share from you just by establishing a good online presence. On Which Social Media Should You Share Content Most Frequently There are plenty of social media platforms out there but where should you post your content most frequently? It’s a simple rule. If you are offering informative posts, go for Facebook. If your product is visually appealing your go-to platform should be Instagram and Pinterest. If you are making videos for your project share them on Youtube. If you are catering b2b market stick with Linkedin. We suggest that you create a mix of 2-3 channels and keep posting on all of them. A small table from SocialBee can help you how frequently you can post. You can also refer to Wix’s blog to understand what kind of content works for your business. Conclusion Social media platforms are not only for chatting with friends but are also for networking, making new connections, joining new communities, and most important, showcasing your products to the world. Building an online presence on social media